Experts for Beginners
All the plants you love backed by the knowledge you’ll need to care for them.
The Help You Need
Detailed care instructions for every plant, plus a text support line for when you need help.
Always Evolving Catalog
A carefully curated selection of plants featuring all the plants you’d hope to find as a beginner as well as a healthy selection for those who have more experience.
Teaching Our Community
All the articles and video tutorials you need, with new content posted every week.
Locally Sourced
Products sourced from local and independent nurseries. A healthy plant economy means a healthy plant selection!
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